BP101 - Business Launch & Learn Series

Instructor: Janet Tanguay, CEO | The Hammock Way of Life LLC www.hammockwayoflife.com

Zoom and In-Person (Koffman Incubator - 120 Hawley St., Binghamton, NY 13901) | 12:00–1:00 PM

Ever wonder how some businesses land media coverage while others never get a response? It’s rarely luck—it’s knowing how to tell your story in a way journalists actually want to share. Most small business owners focus on marketing, but far fewer understand how to approach media with clarity, timing, and a compelling angle. This workshop will show you how to craft a pitch, build relationships with reporters, and turn your everyday wins into newsworthy moments—so you can get your story out there before it gets overlooked.

Registration Information:
Non-EAC clients are welcome to attend one session at no cost. To participate in additional workshops, attendees are encouraged to enroll as an EAC client to receive free business advisement services through the Entrepreneurship Assistance Center (EAC) by completing SUNY Broome Entrepreneurship Assistance Center Inquiry Form

Instructor: Julie Marty-Pearson, PsyD  | www.juliemartypearson.com Julie's YouTube Channel https://www.youtube.com/@juliemartypearson
 

Zoom and In-Person (Koffman Incubator - 120 Hawley St., Binghamton, NY 13901) | 12:00–1:00 PM

How to Be a Good Podcast Guest

Join us for a practical one-hour virtual session designed to help entrepreneurs and small business owners find the right podcasts, land guest spots, and show up to every interview ready, confident, and memorable — no media experience required.

Podcasting has become one of the most powerful (and underused) visibility tools for small business owners. But most people don't know where to start — which shows are worth pursuing, how to pitch yourself without feeling awkward, or what actually makes a guest worth having back. In this session, Dr. Julie Marty-Pearson will walk participants through how to identify the right podcasts for their audience, craft a pitch that gets a yes, and deliver an interview that builds real credibility and connection — long after the episode drops.

Whether you've never been on a podcast or you've done a handful and want to show up stronger, this session will change how you think about podcast guesting as a growth strategy — and leave you with one concrete action you can take this week.

You'll walk away with:

• A clear method for finding and evaluating podcasts that are the right fit for your business and your ideal audience

• A simple pitch framework that gets responses — even if you have no audience or media credits yet

• Techniques for telling your business story in a way that's compelling, focused, and easy for any listener to connect with

Registration Information:
Non-EAC clients are welcome to attend one session at no cost. To participate in additional workshops, attendees are encouraged to enroll for free business advisement services through the Entrepreneurship Assistance Center (EAC). SUNY Broome Entrepreneurship Assistance Center Inquiry Form

Looking for marketing insight to guide your business journey? 
Join us for an informative panel discussion featuring leaders from our local entrepreneurship ecosystem. This session will highlight the market resources available to business owners and help you understand how to navigate foundational marketing concepts with confidence. 

Bring your marketing questions and gain practical insights to help you take your next step forward. 

Panelists:

• Dennis Slattery, Greater Binghamton Branch Leader & Certified Business Advisor | SCORE Central New York  
• Gladys Brangman | CEO, Business Leaders of Colors - Startup Success Coach www.businessleadersofcolors.com & SUNY Broome EAC Strategic Business Advisor
• Liam McMahon, Regional Director | Southern Tier New York Small Business Development Corporation https://www.binghamton.edu/centers/small-business-development/ 
• Janet Tanguay | CEO, The Hammock Way of Life www.hammockwayoflife.com & SUNY Broome EAC Strategic Business Advisor
• Joel Richardson, Communications Specialist | Binghamton University Incubators https://www.binghamton.edu/research/division-offices/innovation/incubators/ 

Facilitator:  Loretta Garcia SUNY Broome Entrepreneurship Assistance Center Program Manager

Registration Information:
Non-EAC clients are welcome to attend one session at no cost. To participate in additional workshops, attendees are encouraged to enroll for free business advisement services through the Entrepreneurship Assistance Center (EAC). SUNY Broome EAC Intake Form   https://bit.ly/EACClientIntake

Instructor: Kris Kiehn , Founder & Chief Brand Officer | Simply K2 Marketing : www.simplyk2marketing.com 

Zoom and In-Person (Koffman Incubator - 120 Hawley St., Binghamton, NY 13901 3rd Floor Classroom 310B) | 12:00–1:00 PM

Thinking about how to clarify your brand — but not sure where to start, what really matters, or how to translate your ideas into something that resonates with the right audience?

Join us for a practical one-hour session designed to help entrepreneurs and small business owners get clear on the fundamentals of branding and marketing — before investing time and energy into tactics that may not align with their goals.

This session will give you a clear, practical framework to strengthen your brand foundation and align your marketing efforts with what truly matters.

Registration Information:
Non-EAC clients are welcome to attend one session at no cost. To participate in additional workshops, attendees are encouraged to enroll for free business advisement services through the Entrepreneurship Assistance Center (EAC). SUNY Broome Entrepreneurship Assistance Center Inquiry Form

Instructor: Julie Marty-Pearson, PsyD | www.juliemartypearson.com Julie's YouTube Channel https://www.youtube.com/@juliemartypearson

Zoom and In-Person (Koffman Incubator - 120 Hawley St., Binghamton, NY 13901) | 12:00–1:00 PM
Considerations on Starting Your Own Podcast

Join us for a practical one-hour virtual session designed to help entrepreneurs and small business owners think through the real decisions behind launching a podcast — before investing time, money, or equipment into something that may not fit your goals.

Registration Information:
Non-EAC clients are welcome to attend one session at no cost. To participate in additional workshops, attendees are encouraged to enroll for free business advisement services through the Entrepreneurship Assistance Center (EAC). SUNY Broome Entrepreneurship Assistance Center Inquiry Form

Looking for marketing insight to guide your business journey? 

Join us for an informative panel discussion featuring leaders from our local entrepreneurship ecosystem. This session will highlight the market resources available to business owners and help you understand how to navigate foundational marketing concepts with confidence. 

Bring your marketing questions and gain practical insights to help you take your next step forward. 

Panelists:

• Gladys Brangman, CEO, Business Leaders of Colors - Startup Success Coach www.businessleadersofcolors.com & SUNY Broome EAC Strategic Business Advisor
• Janet Tanguay | CEO, The Hammock Way of Life www.hammockwayoflife.com & SUNY Broome EAC Strategic Business Advisor
• Joel Richardson, Communications Specialist | Binghamton University Incubators https://www.binghamton.edu/research/division-offices/innovation/incubators/ 
• Julie Marty-Pearson, PsyD  | www.juliemartypearson.com Julie's YouTube Channel https://www.youtube.com/@juliemartypearson 
• Kris Kiehn, Founder & Chief Brand Officer | Simply K2 Marketing  https://www.simplyk2marketing.com/

Facilitator:  Loretta Garcia SUNY Broome Entrepreneurship Assistance Center Program Manager

Registration Information:
Non-EAC clients are welcome to attend one session at no cost. To participate in additional workshops, attendees are encouraged to enroll for free business advisement services through the Entrepreneurship Assistance Center (EAC). SUNY Broome EAC Intake Form   https://bit.ly/EACClientIntake